@Jye I really don't believe in the superhero burn out thing at all yet. The problem off this film is that a large chunk of the audience can't see past the flaws in this film, and that coupled with reinventing aspects of the franchise that aren't to everybody's liking just make a large portion of the audience lose interest. Has nothing to do with superheroes or spider-man in general. This genre gets reinvigorated and remoulded constantly. Whether it's Thor's medevil war, Cap's thrillers, X-men's socially based drama, a human relationship drama like ASM1/2, Snyder's first contact, or Guardians space opera, it's almost impossible to even speak of superheroes as a genre because these films are getting heavy sub genres, which is smart and great, and attracts many audiences. The term superhero is almost as unspecific now as the term action hero and the action genre will never die. I don't see this burn out at all. If anything, it's starting to be refuelled every year.
This reboot is just a mess, it's that simple.
Sony's forcing this franchise to be something that Webb and Arad clearly can't make ends meet with and that results in a mess. To many still a highly enjoyable mess, and there are some brilliant and even revolutionary beats to it, but a mess nonetheless.
Concerning Gwen: I think they should stay clear of MJ entirely. Have Black Cat in there flirting with Spider-man and then what I'd love to see is
Gwen as Carnage. Seriously, I'd love to see Emma go villainous. Seems the perfect future way to go to me if Emma's up for it.