Centurion
Super Freak
They've done it before, will do it again and seem to get a little indignant when their ****ty customer attitude is bought up.
This.
They've done this many times before, only this time, they aren't hiding behind smoke and mirrors.
For example, allowing a preorder to begin even though the ES is listed as "TBD". What they do is gauge the interest of an item then make their best guess at how many they think they can sell. Business tactics.