I have bought some of the 3 3/4 figures for ROC, because I can appreciate a good toy.
I won't see the movie, I won't even give it a chance, because it doesn't resemble the Joes I know in the slightest. Not in a surface way (the movie is ALL surface, IMO), because of course Snake Eyes wears a mask and Scarlett has red hair. I'd want to see Joes being more military, but not like some cyborg sci fantasy Michael Bay wet dream. I want the crack team of soldiers, regular people with depth to their personalities to work together to thwart the fascist terrorists in Cobra, and other threats. This movie is candy.
That said, some of the toys rock. I don't care for their ninjas, I've got plenty. Their military figures are really cool, though, with some great head sculpts. The Baroness is the best version of her since the first, and a rocking female figure foremost. They corrected a lot of posing issues that the 25th line had had with these figures, too. Some I'll use for customization, some will replace lesser versions of their characters, like the Baroness.
I don't need a Hummer with a Cobra sticker on it. I'd rather trick out one of the discount vehicles that cost $10 and come loaded with equipment and accessories than some of the movie vehicles Hasbro has come up with. They don't hold a candle to the brilliant 80s toys.