It's not them, or Hot Toys. The smiley people won't license it out for WATCHMEN anymore. That's why DC changed the cover to the trade a few years back (zoomed in on one eye) and why the Doomsday Clock is used on most packaging instead. The 2009 toys were the last ones that could use the smiley.
Seriously? The idiots don't want an easy pay day?
HT cheaped out at least then, since their Comedian came out for the film. Mattel at least has the stupid licensor excuse.
In other news, Gene Simmons owns the dollar sign: $