If this makes less than Watchmen which by industry standard is a flop (even though I love it) then look for only these two. Figures, smigures this thins isn't profitable, it isn't getting made. I wouldn't be surprised if they came out with one and then held the other back just in case. Rorschach was the marketing tool for Watchmen, for some insane reason they didn't come out with him first and even though it'd be a sure fire seller, I have a feeling that HT took such a bath on the figures they booted the license before even getting to it.
I'll be surprised if this movie breaks even. I'm a big fan of Snyder so I wanna see it... but I just can't see it taking off. It's a big gamble.
I'm really surprised they got IMAX to carry it... wonder if that will last longer than two weeks...
This film has these factors going against it, imo:
a) Female action films tend to under-perform at the box office.
b) No famous leads or box office draws in the film.
c) The most famous actor in the film is Jon Hamm.
d) No source material or anything for it to already have fans. (ie. nothing established like a comic book or graphic novel)
e) Movie was already pushed back (was supposed to come out in Nov 2010). Not sure why it was pushed back though...
This is going to have to have some amazing reviews to be a hit, imo. And I think most people are gonna be 50/50.
Like I said, I'm a huge Snyder fan so I'm rooting for him. Also excited to see this movie since hunni is going nuts. Plus Ill said it's good so I'm sure I'll enjoy it.... but, I'm happy Snyder secured Superman before this released.
