hokietwo
Super Freak
[Darkmatter;5546318]you must keep in mind that this promo edition will certainly not be hot toy's bread and butter with a projected pricetag of around $225. i'm sure hot toys wants more ordering of the diecast figures so they'll keep the edition size at a minimal as a thank you to the serious collector.
This statement exactly
. HT is winding down the Avengers line now (save for the big green guy). The BD MVII was a bridge to get into full IM3 marketing and get collectors steam rolling down hill for pre-ordering the new wave of Marks coming out over the next quarters/year. I think the Mark VII BD will be limited and I bet you will see a red number on them (maybe 3,000?) when it pops on Sideshow. Hence the word "PROMO". I do not recall any HT figure that people are lined up for tickets other than the Mark VI promo and we did get an edition size. People will always want something more if they have the fear of loss or missing out.
Howard has taken the drug dealer mentality, (as would I) with these collectibles. You give out a sample, folks get hooked and then you real them in as long term clients. Look at the distribution model over last year, (The Avengers set of what like 10 pieces and folks gotta have 'em all, Now Iron man Mark95 or god knows how many armors are going to roll out by the time we are through and gotta have em all
)
This BD MVII will be about $225-$250, give the taste then hook folks in for the ride for the future cash flow from IM3. They have target volumes which is planned for each release well in advance across the next year. The goal is consistent revenue streams over time waiting for the next blockbuster to roll around.
They won't make 5,000-10,000 of these BD Mark VII's cause they don't have to. Its not in their interest for it to collect dust on the shelves at your local LCS or E-tailer. They want it on the bay for $700 bucks. It makes a $300 dollar Diecast look like a damn bargain.
Perception is reality and if you cannot find these then people must want them and theres value to owning one. If they are readily available, folks do not want them. This is branding strategy and used to keep up the image Hot Toys wants to convey of hightly sought after collectables.
Get your plastic ready when it drops or you'll be hitting the bay if you want one.
Happy hunting guys, hope we all get one....Maybe today!?!?!?!
This statement exactly
. HT is winding down the Avengers line now (save for the big green guy). The BD MVII was a bridge to get into full IM3 marketing and get collectors steam rolling down hill for pre-ordering the new wave of Marks coming out over the next quarters/year. I think the Mark VII BD will be limited and I bet you will see a red number on them (maybe 3,000?) when it pops on Sideshow. Hence the word "PROMO". I do not recall any HT figure that people are lined up for tickets other than the Mark VI promo and we did get an edition size. People will always want something more if they have the fear of loss or missing out. Howard has taken the drug dealer mentality, (as would I) with these collectibles. You give out a sample, folks get hooked and then you real them in as long term clients. Look at the distribution model over last year, (The Avengers set of what like 10 pieces and folks gotta have 'em all, Now Iron man Mark95 or god knows how many armors are going to roll out by the time we are through and gotta have em all
) This BD MVII will be about $225-$250, give the taste then hook folks in for the ride for the future cash flow from IM3. They have target volumes which is planned for each release well in advance across the next year. The goal is consistent revenue streams over time waiting for the next blockbuster to roll around.
They won't make 5,000-10,000 of these BD Mark VII's cause they don't have to. Its not in their interest for it to collect dust on the shelves at your local LCS or E-tailer. They want it on the bay for $700 bucks. It makes a $300 dollar Diecast look like a damn bargain.
Perception is reality and if you cannot find these then people must want them and theres value to owning one. If they are readily available, folks do not want them. This is branding strategy and used to keep up the image Hot Toys wants to convey of hightly sought after collectables.
Get your plastic ready when it drops or you'll be hitting the bay if you want one.
Happy hunting guys, hope we all get one....Maybe today!?!?!?!
