Except here is a more likely scenario- They get a bunch of pre-orders initially. When the first production pieces get delivered, reviewed, and talked up on the forums, they see a flurry or regular orders.
But as time moves on and the novelty of it being new wears off, and more newer and exciting product gets announced, teased, released- orders start slowing to a crawl.
Now SS has to start re-calibrating at what point are there enough "pre-orders" in place to commit to a new batch.
I think what is likely to happen, as time goes by, is that at some point the orders will slow to the point that SS says, "screw it" and orders up a dozen or so with the intention of warehousing those for any new orders and then just closing the edition out.
Open ES gives them flexibility, but at some point economic reality will enter the picture and it just won't make sense for them to keep taking orders for it.