Just a joke. Based on the hobbyist black-spot that is the online profiteer/scalper. Buying bulk items of limited availability before genuinely interested owners can get them, and selling them for huge profit. I've never used ebay, and have no real intention of ever doing so. I've only used "Trade Me" a couple of times using my mrs' account. (Kimi will know what Trade Me is. Like ebay, but nationalised to us and smaller)
I still stand by my point. If the figure releases for say the equivalent of 200US in China, but is listed on ebay for 500 before it's even available for sale. No-one is forcing anyone to buy them. I want no out-of-stock sixth scale figure more than the original Loki, but I wouldn't buy it out of pure principal. It's not a matter of being able to afford it or not. I can, many times over and some without even thinking about going into debt.
As for wanting certain figures. There will be plenty of people like me who missed out on the original wave of the original core suits. So the release of the diecast Mark III is music to our ears, so I can understand the desire, even when the prices are inflated too high. But there are still people who already own the old suits, are upset that these new 'rereleases' are inferior, upset that they'll cost a lot more on ebay, yet are still compelled to buy them... That I don't get.