The movie started out well, but broke apart near the end, which is a shame, because it does raise a lot of ideas that truly are disturbing. The Hollywood monster ending kinda killed it for me though, and some of the characters and their actions seemed illogical and nonsensical, considering how smart they're supposed to be (not to mention hip, what with all those designer toys and artsy posters and stuff they had in their apartment).
It's a failed experiment for me (lol, ugh, sorry), but one that's still worth watching just for a few really good scenes as well as the special effects.