True the price tag does play a factor considering with the resources here and other places around the web, you can put together a just as good if not better figure for under $100. Just look at what all the customizers have done here to get the figure's they want or felt the need to bring the SS releases up to their standards. Don't get me wrong though I regret getting in on the SS action a little late and missing out on some of them while they were cheaper. Because of this Zartan and the Baroness are the only ones I currently own and don't regret the investment. Major Bludd is next around tax time. However Beach Head is the only Joe I hate I missed out on when he first came out. The rest are just okay to me. So yeah it's not really killing me with this news. However I would like to see someone else pick up the license or even Hasbro themselves doing a high end collector's line. I don't need them over accessorized, just accurate sculpts and realistic sized weapons like they were starting to do back in 08-09 before the movie. And no molded shirts, holsters and hollow pouches! In the meantime it just means more money for Transformers and Marvel legends. It's ashame though my girl gets to enjoy those new awesome (excuse me) truly outrageous looking new Jem dolls Integrity Toys is putting out for $80 or so less than my SS Joes. She's getiing every character she ever wanted from them and ones she didn't even remember. Lucky.