You guys need to remember they are trying to target different audiences with these Iron Man figures. There are plenty of people out there, especially Japanese collectors, who collect their robots in diecast. There are also plenty of statue only collectors. Yes Hot Toys would love to have people buying more than one, but that isn't the main plan. They really want to be a lot more than just a 1/6 figure company and I'm honestly not sure why since the other companies do those specialties much better than Hot Toys.