And character development, character choice (comic had way more than leatherneck and wetsuit), and writing, etc., etc.,
You say the 1987 Joe movie crapped on comic book continuity but nowhere near as bad as the comics crapping on themselves. Only Cobra Commander's character got retconned in the cartoon, but half the roster for both Joes and Cobras were retconned into all having secret ninja backstories or a passion for battling eco-terrorism in the comics.
The cartoon got progressively weird but went out with a bang. The comics got lamer and lamer until unceremoniously ending with a team no one really cared about anymore.