In theory, I agree and want a bunch of characters in the movies and as HT figures. But again, we are all lookiong at it as comic fans. I just don't see too many 3rd tier characters being relevant in movies, let alone made HT figures of. HT made New Goblin over venom and its still available. They'll never make a character that isn't going to be an almost sure thing. Thats the reason for all the Iron Mans and Batmans. I hope I am wrong, but based on what they've done to date, they've proven it.
Spiderman 3 ( Spiderman, New Goblin, Black Spiderman )
Iron Man 1 ( Mark 1, 2, 3, 3 BD, Iron Monger )
Iron Man 2 ( Mark 2 AU, 4, 5, 6, Whiplash, Black Widow, War Machine )
Captain America ( Cap, Red Skull )
Thor ( Odin, Thor, Loki )
Wolverine Origins ( Wolverine )
Blade ( Blade and Abigail Whistler )
Superman Returns ( superman, Clark Kent, Jor-el )
Superman '79 ( superman )
Batman Begins ( Batman, Demon Batman, Scarecrow )
Dark Knight ( Batman, Joker, Two-Face )
Batman '89 ( Joker and Batman )