Sideshow Collectibles using Facebook for Black Friday Promotions

I may be in the minority here but I have an issue with Sideshow using Facebook as the platform to advertising their annual Thanksgiving/Black Friday Sale, this year called Geeksgiving.......

Why exclusively use Facebook. They have a dedicated Website. I would tend to believe that a pretty big portion of their market are males 35-55 with disposable income to afford $1000 statutes. I would assume that many of us in this demographic do not have Facebook, or if we do, our wives set it up for us and we never use it! The current millennial brain trust is out of touch at Sideshow and is most likely the same people responsible for those cringey YouTube Videos. Anyway, wanted to get some opinions on the matter. Happy Thanksgiving

I see your point. Trying to stay away from fecesbook myself.
Wish they would do it via email. With work and all, don't have time for anti-social media.

Meh..