Chris...I do not believe SS will be rethinking their pricing strategy anytime soon.
SS is going to respond like most companies who are the 800 lb gorilla in their respective market...they are going to ignore the new competition for the foreseeable future.
I'm sure SS understands there are tremendous barriers to entry for new competitors. The biggest of which is the reputation hurdle. There will be some people who see an offering from a new company and will seriously consider making the purchase. There will be a number of other individuals who will have a SS bias...and refuse to purchase this type of product from a brand new, unknown company. There are others where the fear of being the latest victim in some sort of scam by a "fly by night" company will prevent them from making a purchase.
So IMHO...any change in SS pricing structure would not occur in the near future. Now if these other competitors can come into the market, over come the reputation and new business hurdles, and introduce quality product....that's a different story. But again, even the best case scenario for any new competitor will take time. In the interim, I believe SS will continue to stick with their current pricing structure.
