The Spider-Man VS. Hulk diorama was previewed in the January 5th newsletter, and it was announced as going on sale on the 12th. In the podcast that week, they said that the first people to log on and order the diorama would be presented with a very difficult choice (or something like that). I was interested in that clue, so I made sure that I was there when it went on sale.
The following week at newsletter time, I clicked on the Hulk/Spidey order link, and I looked around the product page for what this mysterious choice was. There was a picture to the side of a Gray Hulk, with a little comic book quote saying, "Wouldn't it be cool in gray?" Clicking that link took you to the product page for Gray Hulk, limited to 50 pieces. I ordered one. So did 49 other people.
It all seemed so simple and harmless at the time. Now the hill people sing folk songs about that day...